From left to right : Salmon, Python, Beluga.
INVERTEBRATES
Walomo is a French company specialized in inflatable advertising seeking to diversify their line of products. We offered to invest their technical expertise in the production of a range of water toys for creative play, a new market for them. We also crafted a distinctive visual identity through color and photography, promoting a new specialized sub-brand for Walomo.
Beluga, Python and Salmon are friendly inflatable aquatic creatures that accompany people of all ages at the pool. Their open-ended simple shapes and assembly systems allow for numerous configurations and games, placing the user at the center of the process.
The design process was iterative. These flexible products were extensively prototyped and tested in pools to reach the desired physical experience. This was specifically crucial for Salmon, the floatee that swims like a fish, interacting with the swimmer. Its behavior is due to its two membranes (one for air and one for water), the different densities of the fluids and the overall shape of the object.
with Pierre Klein and Amira Louadah
CLIENT : Walomo
MATERIALS : vinyl (Beluga and Salmon), butyl rubber and closed-cell foam (Python)
PHOTOGRAPHY : VĂ©ronique Huyghe - 2016